Attention hairdressers wanting to build a large and loyal clientèle
in six months or less!

Learn 40+ Years Worth of
Haircolor Consultations Secrets

in the Next 30 Days.

Have you ever been at a loss for words when a client asks you,

“What color do you think I should be?”

Or have you ever heard more seasoned colorists talk to clients about the features and benefits of a certain types of haircolor service and wish that you could remember their words?

Hi, my name is David Velasco, and I know exactly what you’re going through.

I too have felt the sickening, embarrassing feeling that comes with a loss for words when a client is staring at you in the reflection of the mirror waiting for your answer.

Or not knowing how to relate in words what it is that you think a client should do with her haircolor.

First of all, I want to say, “Stop Beating Yourself Up” about feeling inadequate when it comes to your client consultation skills.

You see, it’s not your fault!

Why weren’t you trained in this skill at beauty school?

Simple, no one, even at the beauty school level has taken the time to put into writing exactly what you are to think, do, and say during a haircolor consultation (at least until now).

Just think about it for a minute… 

Were you ever taught in beauty school how to give a haircolor-centered client consultation?


Have you ever attended an advanced class given by any of the major haircolor manufacturers on how to give a haircolor-centered Client Consultation?

Probably not!

Have any of the senior colorists at your salon ever taking you aside and explained to you exactly, word-for-word, what to say in every haircolor consultation situation.

Yeah, right.

Well, the truth of the matter is that no one really cares if you ever understand how to give a complete and thorough haircolor-centered Client Consultation.

And it’s just as well because none of them will ever come close to teaching you the amount of information you will learn in my latest two-volume book set:

101 Trade Secrets of a Haircolor Consultation

Why do I say this?

Because I have dissected every aspect of a thorough and complete haircolor-centered client consultation, and now I am offering this collection of wisdom and knowledge to you.

Yes, for the very first time ever a book has been written for hairdressers of all ages and experience on exactly how to give a haircolor-centered client consultation.

But that’s not all –

You see, to most hairdressers a client consultation is a simple conversation to find out what a client wants to do with her hair.

What a waste of precious, valuable selling time!

You see to me, that’s just the beginning…


Because after 40 years of working in this industry and training thousands of hairdressers on both haircoloring and haircutting, I find that the most difficult skill for them to master is not the technical aspects of this business (haircoloring and cutting).  Instead, the biggest challenge is communicating with their clients. The Communication skills with the clients are where the hairdressers fall short.

Most hairdressers think that a client consultation is limited to finding out what the client wants to do with her hair.  In my opinion, it is a very small portion of what constitutes a client consultation.

In this 2-Volume Book Set you will discover how to use the client consultation, not only to find out what you will be doing with your client’s hair, but also as a very finely tuned client analysis that will give you the basis to establish a large and loyal clientele.

You will learn in this 2-Volume Book Set how to segment each part of your client consultation and how to use it to gain trust and rapport with your client.  You will also learn how to use the client consultation as a selling tool to…

•    Sell yourself as a skilled professional,
•    Sell your knowledge and expertise,
•    Sell your personality and enthusiasm,
•    Sell your products and services,
•    Learn to make more money than you ever thought possible as a haircolorist.

In addition, you will learn to create an emotional bond with your client – built on trust and friendship that will develop into a long-term relationship with each and every client.

You see, believe it or not, communication skills are in some ways more important to learn in this business then how to do the latest haircuts or “wacky” foiling technique.

I have seen time and time again where the so-called “hotshot hairdressers” who can do the latest cutting and coloring techniques not be able to build a large and loyal clientèle’s.  They were so wrapped up in themselves and their technical skills that they forgot about the client and never bothered to learn how to communicate with her or him properly.

By the same token, I have seen very average, mediocre hair designers, who have outstanding communication skills and great personalities, build tremendous followings that stayed with them for years and years.

In this collection you will learn 101 Trade Secrets of a Haircolor Consultation. Each one is a strategy or technique in its own right that will help you become a master communicator.

But also this book is much, much more… it is a virtual blueprint for your success in the hairdressing business, as you will see as you read through the pages.

Some of the strategies are only one sentence long and others are a several pages long, but all are relevant and important to a successful consultation and career.

 Just how important is it for you to become a master communicator?

Master communicators are amongst the highest paid people on the planet.

•    Movie stars
•    Sports celebrities
•    Newscasters
•    TV hosts
•    And, yes, Hairdressers

But I am not suggesting that your goal is to become a celebrity to the world, but rather you need to become a celebrity only to your own clientele.

Wallflowers rarely succeed in the hairdressing business and boastful people are never liked. But a master communicator, one who listens intently and speaks appropriately at the right time with the right words, is always held in high esteem and respect.

If you study, and memorize the techniques and strategies that I will be sharing with you, soon you will reach a point in your career where you will find yourself amongst the best (and the highest-paid) colorists on the planet too.

Would you like to learn the consultation skills necessary to put you at the top of your game?

If so, read on!

In this book set I have dissected the consultation experience into seven easy to read and digestible sections.

Each section deals with a particular aspect of how, where and why a consultation is given.

  • Not only that, I have also shared with you my secret strategies for getting rid of intolerable clients, winning over timid, shy clients and, of course, my very special “Secret Blueprint for Success”. This will literally give you a road-map for growing a very large and loyal clientele that will guarantee money in the bank and a future on which you can build.

The seven sections that I will cover in this two-volume set are:


•    Trade Secrets of Creating the Consultation Environment

•    Trade Secrets of Building Trust and Rapport

•    Trade Secrets of Reading the Hair


•    Trade Secrets of Establishing Your Credibility

•    Trade Secrets of Learning the Warning Signs Cautionary Measures

•    Trade Secrets of Developing Your Personality – Presence, Magnetism, and Relationship Skills

•    Trade Secrets of Making More Money Behind The Chair

Let’s look at these sections in a little more detail



WOW, is that some lists or what?

Now, if after reading the list of topics covered in this very concise two-volume set of books, you still think that a haircolor consultation is only to find out what a client wants to do with her hair, you should stop reading at this point.

If, however, you have read the above list of 101 topics covered in this course and realize the power of understanding each one of these topics and how it can help you to develop, not only your communication skills, but also catapult you to one of the busiest hairdressers in your area, keep on reading.

When it came to choosing a price for this two-volume book set, I was a little perplexed because there is virtually no other book or course ever written on this subject to my knowledge so I had nothing to which to compare it.

But what I do know is that the information in these books has the power to take you to the top of your game, even if you’re still a little apprehensive about your haircoloring abilities.


Because when it’s all said and done, as hairdressers, we are really in the
relationship building business.

You see, I don’t really care how good a haircolorist or haircutter you may be, if you do not have good communication skills and a roadmap for success in this business, you will always be a struggling artist.

However, I do realize that in these books you will not learn one haircoloring technique or one new haircolor formulation (if that’s what you are looking for check out the rest of my books) which is where our industry puts all of its value, but, instead, it will teach you the other side of the hairdressing business, the one that no one else to this point (and to my knowledge) has taken the time to share with you.

The cost of this two-volume set is $89.00 Yes, for the cost of a half-head of foils you will be able to learn the consultation secrets that have taken me 40 years to master.

 So where do you stand?

Are you ready to expand your knowledge of communication skills and utilize the techniques that, after much analyzing, I have discovered are necessary to become successful in the hairdressing industry?

If so, click the “Buy Now” button below and the course will be delivered to your doorstep within three to four days.

I wish you massive success behind the chair,



P.S. Remember that being technically skilled at applying and formulating hair color is extremely important, that is why I wrote Trade Secrets of a Haircolor Expert  to begin with, but that’s only half of the equation for true success behind the chair.
The other half of the equation has now been written and now it’s up to you to master it.

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